Research and Innovation

In recent years, the Kingdom of Saudi Arabia strives to create an attractive environment for investment, productivity, competitiveness, and focus on the industrial and technology sectors. The Kingdom has also paid clear attention to sports to improve the quality of life for all segments of society and achieve the goals of its Vision 2030. Since the textile industry constitutes one of the basic and civilizational components for any society, this research aims to improve the functional performance properties of the fabric used in equestrian sports clothing in the Kingdom of Saudi Arabia. The research hypothesis was to verify that treating the fabric commonly used in equestrian sports clothing in the Kingdom of Saudi Arabia with silver nanoparticles may improve the functional performance properties. The research followed the experimental method by treating the research sample of shirt fabric mixed from 95% cotton and 5% spandex with silver nanoparticles at three different concentrations (30-60-90 micrograms/ml) and evaluating the performance of the fabric before and after treatment in terms of bacterial resistance and some physical and mechanical properties. The study concluded that treating the fabric with silver nanoparticles improved some performance properties, the most prominent of which is resistance to bacteria, which increases directly with increasing concentration of silver nanoparticles. Likewise, the weight per square meter of the sample, stiffness in the warp and weft direction, and tensile strength in the warp direction increase with increasing solution treatment concentration. The research concluded with a set of recommendations, the most prominent of which is encouraging interest in treating blended fibers with nanotechnology to create sustainable fabrics suitable for clothing.

Since the onset of 2020, the utilization of AI has been on the rise in combating COVID-19. This swift adoption of AI technology is playing a crucial role in developing effective vaccines, enhancing testing tools, and assessing their impact. Such advancements signify the ongoing global technological revolution poised to reshape the future. Various matters require further attention, notably the necessity of enhancing national approved standards. The AI health initiative has played a major role in minimizing the impact of COVID-19 through diverse means. For instance, AI applications have been instrumental in alerting the healthcare sector to spikes in cases of the disease in public spaces and identifying potential sources of contagion. Modern technology has been employed to address issues related to crowded vehicles, utilizing radar systems that enhance the management of emergency situations. This research highlights the significance of utilizing artificial intelligence applications in health awareness and guidance initiatives, emphasizing the necessity of staying updated with the latest technologies and integrating them into community services in Saudi Arabia. Main word: Artificial Intelligence- Health Awareness and Guidance Initiatives

Advertising plays a significant role in society, serving as a powerful medium that influences public perception. It combines critical thinking, artistic expression, and technical skill to foster creativity and effectively engage audiences. Artificial Intelligence possesses cognitive capabilities analogous to those of humans, enabling machines to think and learn in a manner reminiscent of human behavior. AI machines are capable of receiving visual, auditory, and tactile signals, which they can subsequently store in their data memory. AI machines are equipped with capabilities to perceive their surroundings through visual, auditory, and tactile inputs. By leveraging these technologies. AI significantly streamlines the workflow for designers, facilitating the exploration of diverse design options and images. This includes the generation of logos and comprehensive website designs, ultimately saving time and enhancing productivity. The integration of AI technology in advertisement design has significantly transformed the advertising industry. This research aims to highlight the role of AI in enhancing the advertisement design process.

Cultural globalization continues to stimulate significant debate, both positive and negative, fostering innovation while challenging traditional perspectives. This phenomenon has effectively diminished barriers between countries, facilitating cultural connections and leading to substantial changes in the way we approach humanitarian issues. Furthermore, it has enhanced the cultural identity of Saudi Arabia in ways that exceed expectations.

This study deals with design thinking as a creative methodology that aims to solve design problems and employ it to design and produce interactive advertising campaigns that serve the advertising goal. This study deals with four sections; the first section dealt with design thought's nature, emergence, stages, and importance. The second section reviewed instructiveness in advertising campaigns and the importance of interactive advertising campaigns for both the advertiser and the user. The third section discussed the creative strategy for designing advertising campaigns through design thinking, in which the creative methodology presented in designing interactive advertising campaigns through design thought. Finally, the fourth section included the analytical study that dealt with two interactive campaigns in Saudi Arabia, particularly the "Spirit of Saudi," the campaign of the Ministry of Tourism, and the ten-plus-year campaign of the "Shawarmer" Fast Food Company. The most important results of this study signified that the design of interactive advertising campaigns requires an organized methodology characterized by creativity and innovation to achieve the desired effect and goal. In addition, design thinking is a creative methodology that contributes to finding innovative approaches to designing interactive advertising campaigns. To sum up, the study suggests conducting more Arabic studies on design thinking as a creative approach applied in all fields. Further, adopting a creative strategy in employing design thinking to design interactive advertising campaigns in advertising agencies.

Artificial intelligence means "the ability of a machine to simulate human intelligence, or it is computer programming that learns and develops itself to simulate human thinking to perform certain tasks made for it through artificial neural networks, such as making various inferences, processing information and its ability to learn from its mistakes . "which makes it perform its tasks and tasks quickly and with great skill, thus shortening the time and effort. Designing cartoon characters requires creative imagination and technical skill from the designer to design a distinctive character that reflects the features and the desired goal, which requires time and effort from the designer to create it based on a set of considerations such as the target group and the goal of designing this character in addition to the features of the character that reflect the goal of design. Cartoon characters are drawings that aim to convey a message or point of view about certain things, events or situations and are characterized by exaggeration and symbolism so that they have an effect, or they are drawings aimed at achieving a goal that often considers several factors in their design, such as the age group of the recipients, their tendencies, culture, and other factors Others use symbols to express the character and purpose of their design. Artificial intelligence contributes to enrich the creative imagination of the designer when designing characters by saving time and effort and developing various solutions in terms of processing lines and colors, proposing solutions for animation. Therefore, the research aims to study the effectiveness of artificial intelligence in enriching the creative imagination of cartoon character designers, which contributes to reaching creative artistic designs, using artificial intelligence applications and platforms.