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1 December 2022

Innovative Design for Advertising Through Artificial Intelligence

Advertising plays a significant role in society, serving as a powerful medium that influences public perception. It combines critical thinking, artistic expression, and technical skill to foster creativity and effectively engage audiences. Artificial Intelligence possesses cognitive capabilities analogous to those of humans, enabling machines to think and learn in a manner reminiscent of human behavior. AI machines are capable of receiving visual, auditory, and tactile signals, which they can subsequently store in their data memory. AI machines are equipped with capabilities to perceive their surroundings through visual, auditory, and tactile inputs. By leveraging these technologies. AI significantly streamlines the workflow for designers, facilitating the exploration of diverse design options and images. This includes the generation of logos and comprehensive website designs, ultimately saving time and enhancing productivity. The integration of AI technology in advertisement design has significantly transformed the advertising industry. This research aims to highlight the role of AI in enhancing the advertisement design process. المزيد